Conga Product Icons
Identity Design | Illustration | Design Systems
In preparation for a full website refresh to launch the Conga Advantage Platform, Conga needed to evolve it’s product identities. I guided the Design team through the discovery and design process; establishing a cohesive style through iterations and feedback.
We partnered with the Product Marketing team and the UX team, both of whom had varied requirements for organizing and effectively showcasing our products. Throughout the process, they provided us with valuable insights and advice that informed our approach and decisions.
Conga’s Product Icons are symbols to communicate the essence of each unique product offering. These icons share a visual language that serves to create connection points to the three Advantage Platform pillars: Document Automation, Contract Lifecycle Management, and Revenue & Commerce. Additionally, they reinforce brand identity and create a memorable visual shortcut for the customer.
Creative collaborators & designers: DJ Watts, Ethan Benson
