While at Conga, I had the opportunity to work closely with the Demand Generation team on various campaigns of different scales. This project is an example of a persona-based integrated campaign with multi-channel activities. I led our Design team in collaboration with the Global Campaigns team through kickoff, concepting, and execution of deliverables.

The goal with this campaign was to reach the legal audience, both net new and existing customers. The chosen design spoke directly to the legal audience by using columns one would find at a courthouse. The tagline for this campaign was “raise the bar” and so this concept shows varying heights creating an elevating or raising effect. The columns are built from brand elements and were used across campaign assets.